Please note that you must know all of your companies policies regarding advertising and more specifically using there trademarks in your advertising. Many forbid it so do your homework. Many also do not permit paid advertising like PPC so just know your companies policies because people have been banned.
In conclusion just to be clear I am not saying that you should not share your business with everyone but if you want to succeed online the more targeted you are the better off you will be.
Remember if you are running your own business this means that your are in charge of your future. If you are relying on your companies website for maintaining your customer database you are making a HUGE mistake. You must maintain your own personal database because otherwise it can be taken away from you in a heartbeat.
If you are primarily marketing online I highly recommend a self hosted wordpress blog from wordpress.org because since you are hosting it you own it. Remember if you rely on any other company to host your database for free it can be taken from you at a moments notice. So be prepared.
I chose this particular plug-in because not only does it allow you to utilize your blog content it also offers an interface to allow you to customize and design your own mobile websites for your own mobile campaigns. Wapple also states that their WAPL Mark-up Language is compatible and adjusts to all mobile devices so you do not have to worry about writing code to work on multiple operating systems. I think this is a great tool especially since mobile marketing is here. So I highly recommend checking it out and playing around with it however it is a tool used by developers and knowledge of CSS and XML are required to do the fancy stuff.
I highly recommend checking out Wapple to see what it is capable of they really have some cool sites over there.
Just so you are aware this is a Beta version so there may be some bugs and it has a limited API of 500 hits per day. But if you know programming it is a cool tool to really design interactive mobile websites and for now it is free so you really have nothing to lose.
For months I have been struggling to really take my business to the next level however over the past summer I really learned that taking action is critical. Check out this quick video of me taking action even though the circumstances are not perfect. Through action comes mastery. You must do in order to learn and succeed.
