I chose this particular plug-in because not only does it allow you to utilize your blog content it also offers an interface to allow you to customize and design your own mobile websites for your own mobile campaigns. Wapple also states that their WAPL Mark-up Language is compatible and adjusts to all mobile devices so you do not have to worry about writing code to work on multiple operating systems. I think this is a great tool especially since mobile marketing is here. So I highly recommend checking it out and playing around with it however it is a tool used by developers and knowledge of CSS and XML are required to do the fancy stuff.
I highly recommend checking out Wapple to see what it is capable of they really have some cool sites over there.
Just so you are aware this is a Beta version so there may be some bugs and it has a limited API of 500 hits per day. But if you know programming it is a cool tool to really design interactive mobile websites and for now it is free so you really have nothing to lose.
Have fun playing with it.
To your success,
